“The days of ‘have a website and advertise’ are over. It’s too expensive to be noticed on an Internet that’s already full.”
That pretty much nails it.
In Why you have to engage in social media, even if you don’t want to, Jason Cohen makes the case for getting involved in social media and ceasing to rely on a traditional, static website for your mediation marketing and career development. He says,
Social media is already changing the rules of the marketplace, just like the web did a decade ago. It’s still early of course and no one — not even the experts – knows where all this is going. But it’s clear that times are changing again, and those that don’t jump in will go the way of print media.
It’s worth reading his entire post.
The value of a healthy web presence for mediators
If you’re new to Making Mediation Your Day Job, here are a few past posts that add to topic:
- Social media: join the shift from monologue to dialogue
- 4 reasons online networking is valuable even if your market is local
- Prospective clients are googling you: what are they finding?
- Twitter 101 for mediators
- All aflitter about twitter: answers to your social media questions
What’s making you hesitate to jump in? I’d love to hear so please leave a comment.
Making Mediation Your Day Job by Tammy Lenski is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at MakingMediationYourDayJob.Lenski.com.
Thanks for the mention!
I’m sure this stuff is just as true for the mediation business as any other. People want to feel comfortable with you, your style, and that you know what you’re talking about. A static website is a step, but everyone has one, so how does that differentiate you?
Even a simple blog with just 10 articles can show someone you think deeply about the theory AND practice of mediation, that you’ve got some war stories, that you’ve learned a lot, and that you have the ability to communicate with other people.
Jason, thanks for stopping in. Given how much I talk to mediators about differentiation and giving their markets a chance to sample them effectively, they’re going to think I paid you to say that!