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Mediation Marketing and Career Guide: Making Mediation Your Day Job

Online marketing, career and business guide for ADR professionals and those who want to be

You are here: Home / Mediation marketing / Reframing Your Offer: Finding the Overlap and Noting the Gap

Reframing Your Offer: Finding the Overlap and Noting the Gap

21 September 2006 by Tammy Lenski 1 Comment
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In Exercise 2.2.4, you generated a list of the kinds of general conflict management or dispute resolution problems the people you contacted would want help solving.

Let’s take that list, do some initial work with it, and in the next post you’ll begin formally reframing the offer and benefits your public may most want from you.

Exercise 2.2.5: Where’s the Overlap?

With your list from Exercise 2.2.4 in front of you, pull out your responses to Exercises 2.1.1 and 2.1.2. Are there places of overlap between the newer list and the initial responses? If so, write them down in your notebook, journal or computer file under this current exercise number (for easy reference later). If there’s implied overlap, such as an item that you didn’t think of earlier but were reminded as a result of Exercise 2.2.4, be sure to include it as well.

Exercise 2.2.6: And Where’s the Gap?

Next, put your list from Exercise 2.2.4 beside your response to Exercise 2.2.2. Where are the gaps between the two lists? Specifically, what are the kinds of help your informal poll told you people want and aren’t on your 2.2.2 list?

In the next post, you’ll work with the two responses/lists you generated today to begin framing the offer you make to your target audience, or those people you’d most like to serve.

Copyright © 2006 by Tammy Lenski. All rights reserved.

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Filed Under: Mediation marketing

Comments

  1. Christine says:
    23 September 2006 at 8:04 am

    Tammy –

    This is a response to your last several postings. Your directions are clear, precise and easy to follow. I had one thought. In your last blog you suggested that the readers not use their mediator skills to frame the issues that they have gleaned from their inquiries to their friends. Perhaps it would be clearer to ask them to take off their mediator hats and respond as any normal person would. This type of a direction is clearer for me and works better for me. It tells me what to do and I do it. I take off my mediator hat and continue.

    I like where you are going with this and how you are getting there. I can see you’ve given it a lot of thought and it shows.

    Christine

    Reply

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