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Mediation Marketing and Career Guide: Making Mediation Your Day Job

Online marketing, career and business guide for ADR professionals and those who want to be

You are here: Home / Mediation marketing / Would you try to lure fish with strawberry shortcake?

Would you try to lure fish with strawberry shortcake?

15 December 2009 by Tammy Lenski Leave a Comment
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In his famous How to Win Friends and Influence People, Dale Carnegie wrote,

“I often went fishing up in Maine during the summer. Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: ‘Wouldn’t you like to have that?’

“Why not use the same common sense when fishing for people?”

Love that story. Hat tip to my friend Cindy for reminding me of that one, long forgotten to me.

Announcing “quick calls”

You may be interested in my new Quick Calls weekly office hours, announced last week over at my Conflict Zen blog. You’re welcome to make use of them as well.
Tammy
Making Mediation Your Day Job by Tammy Lenski is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Based on a work at MakingMediationYourDayJob.Lenski.com.

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Filed Under: Mediation marketing

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