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Mediation Marketing and Career Guide: Making Mediation Your Day Job

Online marketing, career and business guide for ADR professionals and those who want to be

You are here: Home / Book / About the book / Blog + book = blook

Blog + book = blook

Making Mediation Your Day Job™ was a "blog-to-book" or "blook" project. Writing began in February 2006 and Dr. Tammy Lenski started offering sections of the book online at MediatorTech.com in August 2006 to share her ideas, offer her readers a preview of the work before print, and gather feedback.

If you’re interested in the book as it was blogged, you can find selections as follows:

  • About the Blook Project
  • Introduction
  • Part 1: Mediators and Marketing, A Natural Match
  • Part 2: The Art of Framing How You Help
  • Part 3: Reframing Your Marketing Intentions
  • Part 4: Creating Dialogue with Your Market
  • Part 5: Creating Dialogue Online
  • Part 6: Getting Started with a Blog
  • Part 7: Setting Your Mediation Marketing Agenda
  • Closing Words

Making Mediation Your Day Job™ ISSN 1933-9232.

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