Business blogging is taking off. More Americans are making major decisions using the Internet. Are you catching the wave? Can your prospective clients find you on the Web? Can they connect enough with who you are and how you work that they want to hire you?

The Boston Globe says that blogging is essential for your career because self-employment is easier when you have an effective way to market yourself. Business 2.0 magazine says “yesterday, your grandmother started blogging.” The Pew Internet & American Life project says that blogs have established themselves as a key part of online culture.

Having a successful blog can drive traffic to your site, help you build relationship with prospective clients, increase your emailing list of interested members of the public, and make you easier to find online. You should be blogging yesterday. And you don’t need to be a geek to blog. In fact, it’s easier to set up a blog site than a traditional website. You need very little technical know-how and can actually set up a blog in just a few minutes. It’s setting up a good and effective blog that’s the trick.

Beginning in late May and running once weekly for 4 consecutive weeks, I’ll show you how in Mediator Tech’s new tele-class, Blogging Strategies for Marketing Mediation. I’ll introduce you to blogging, show you how to use blogs for marketing mediation, help you figure out how to get started and how to write for a blog, and give you tips for driving traffic to your blog. The 4 one-hour calls will give you the information you need to get started with a key online marketing strategy for your mediation business.

To learn more, visit Blogging Strategies for Marketing Mediation.