Last week, I wrote about a new Pew Internet and American Life report on the increased use of the Internet for important decisions. Here’s a bit more Pew data that should be of interest if you’re thinking about creating an online presence for your mediation business. This data comes from a January 2005 report, so I can only imagine that the numbers have continued to increase:

• Blog readership shot up an eye-popping 58% in 2004.
• Over 6 million Americans got news and information fed to them through RSS aggregators.
• 27% of internet users say they read blogs, a 58% jump from the 17% only 11 months prior. This translates into 32 million Americans who were blog readers by the end of 2004.
• 12% of internet users have posted comments or other material on blogs, suggesting that the public is starting to catch on to ‘net interactivity.
• Blog readers are relatively well off financially (42% live in households earning over $50,000) and educated (39% have college or graduate degrees).

Pew concluded that “by the end of 2004 blogs had established themselves as a key part of online culture.” Are you blogging yet? If not, it should be part of your online marketing strategy for the coming year and beyond.

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