Are Your Website's Colors Conveying the Message You Intend?

I came home with a new suit a few weeks ago. As I reached into the shopping bag in preparation for a show-and-tell for Rod, he said, “Let me guess: Black or purple?” I triumphantly whipped the lime green spring suit from the bag. But I had to admit…I’d almost bought the pale purple!

Ever wonder what your favorite colors say about you? And what your logo, letterhead and website colors may convey to your market? Thanks to Claudia Cortes, you can find out by visiting her informative, entertaining and interactive website, created as part of her MFA thesis project at RIT. Color in Motion is chock full of ways to look at and think about color.

And while we’re on the subject, if you’re a recent friend of Mediator Tech, you may find my past articles Color, Consumer Decisions and Business Branding and How to Choose Your Website’s Colors useful.

A tip of the hat to Liz Strauss for sharing Color in Motion.